Why I, Like, Really Dislike Facebook's 'Like' Button - PCWorld
Facebook is taking the notion of "friends" more literally than most of its users do, I suspect. That leads to a Too Much Information problem, which its new "Like" program will only exacerbate.
Make no mistake, this is a power grab. Facebook is making a play to become the single-sign-on and social-sharing engine for every major site on the Net. Call it the FaceWeb.
What I keep thinking is that corporations spend tens of millions of dollars trying to figure out what consumers like. Facebook is getting this information for free. What will it do with this data, down the road when everyone is used to reflexively hitting Like? If you believe they aren't thinking about the buckets of money they can make from this in years to come, you are living in a dream world, my friend.
Of course this is no vast conspiracy to steal your data. You can opt out, though Facebook has yet to unveil granular controls that let you choose which "Likes" to share and which to keep to yourself. But you know most people will accept the default settings without thinking twice. (My advice? Think twice.)
Comments [0]